Buyer-intent keyword research
The searches your ideal clients make when they are actively looking for a supplier, screened for students, job seekers and buyers outside your market.
B2B SEO
B2B SEO that brings in qualified enquiries
We help B2B companies in the UK, the US and South Africa reach decision-makers who are searching for their services, and we track those enquiries into your CRM.
Why B2B SEO is different
Fewer searches, bigger stakes
That shapes how we choose keywords, build pages and measure success.
Smaller volumes
Fewer people search, but each enquiry can be worth far more.
Several decision-makers
A buyer, a manager and a finance lead may all look at your site.
Long sales cycles
People research over weeks or months before making contact.
Lead quality matters
Ten well-matched enquiries can be worth more than a hundred poor ones.
How we do it
From buyer research to closed deals
Service and solution pages that convert
Pages that explain what you do, answer each decision-maker's questions, show proof you can stand behind and make the next step obvious.
Content for each stage
Guides for early research, comparison content for weighing options, and clear service pages for buyers ready to decide.
Tracking leads into your CRM
Google Analytics 4, UTM tags and form integrations, so you can see which organic enquiries became opportunities and revenue.
Who we work with
B2B service companies that want to measure marketing by revenue
We work with B2B service companies that sell to other businesses and want more qualified enquiries from search.
You'll work directly with Joshua Le Roux, not an account manager. Read how we measure SEO ROI or see all our services.
FAQ
Frequently asked questions
How is B2B SEO measured?
We track organic leads, calls and form fills, then cost per lead. Where your CRM allows it, we follow those leads through to opportunities and revenue.
Our search volumes are small. Is SEO still worth it?
Often, yes, because one B2B client can be worth a lot. We look at the searches in your market during your free evaluation and give you an honest view.
How long does B2B SEO take to work?
SEO builds over time, and B2B sales cycles add to that. We set a baseline at the start so you can see progress month by month.
Bring in enquiries from the businesses you want to work with
Start with a free evaluation of how your website finds, informs and converts B2B buyers.
It's free and there's no obligation.