Audience and positioning
We define who your best customers are and how to present your offer so it stands out from competitors.
Marketing strategy
A marketing plan built around revenue
We help e-commerce and B2B companies decide where to spend, what to expect back and how to measure it.
Who it's for
For businesses that want every channel to earn its budget
E-commerce
Online stores often run search ads, social ads, email and SEO all at once, and it's hard to tell which ones bring in profitable orders. We help you choose the right channel mix, split your budget sensibly and set ROAS targets based on your real margins.
B2B
B2B companies face longer sales cycles and many touchpoints before a deal closes. We build a plan tied to pipeline, set cost per lead targets you can afford and help sales and marketing agree on what counts as a qualified lead.
What's included
What your marketing strategy includes
Channel planning
We recommend which channels to use, in what order, and the role each one plays in bringing in sales or leads.
Budget allocation
We split your budget across channels based on likely return, with room to shift spend as results come in.
Revenue, ROAS and cost per lead targets
We set clear, realistic targets based on your margins, order values or deal sizes.
Measurement plan
We define what to track, how to attribute results and which reports you'll see, so decisions rest on data.
Prioritised action plan
You get a clear list of what to do first, who owns it and when to review it.
How we measure success
How we measure strategy success
A strategy is only useful if it moves the numbers your business runs on.
What we report on
These are how we judge our work.
- Revenue by channel: how much each channel contributes to sales or closed deals
- Return on ad spend (ROAS): revenue earned for every unit of currency spent on paid media
- Cost per lead or acquisition: what it costs to win each lead or customer, compared with your target
- Marketing ROI: total return from marketing compared with total marketing investment
Supporting signals
Useful, never the goal on their own.
- Reach and impressions
- Followers and engagement
- Website traffic
These help explain why the business numbers move.
Want the detail? Read how we measure SEO ROI.
How it works
How it works
Free website evaluation
We review your site, tracking and current marketing to see where money is working and where it's leaking.
Discovery
We look at your goals, margins, sales data and past campaign results to understand what's realistic.
Strategy and targets
We present the plan: audience, channels, budget split, targets and how we'll measure them.
Launch, review and adjust
We put the plan into action, review results against targets and move budget towards what works.
FAQ
Frequently asked questions
What do I get from a Nearme Media marketing strategy?
You get a written plan covering your audience and positioning, recommended channels, budget split, revenue and cost targets, and a measurement plan, plus a prioritised list of actions so your team knows what to do first.
How do you set ROAS or cost per lead targets?
We start with your margins, average order value or deal value, and what you can afford to pay to win a customer. We then compare that with your current data to set targets that are ambitious but realistic.
Do you also run the campaigns?
Yes, if you would like us to. We deliver SEO, paid media, conversion rate optimisation, content and website improvement. Where your plan includes channels we don't manage, the strategy gives your team or other suppliers clear targets and a shared way to measure results.
Do I need a large budget for a marketing strategy to be worthwhile?
No. The plan is built around the budget you have. With a smaller budget we usually recommend fewer channels done well, so each one has enough spend to show whether it's working.
More services
Explore our other services
Get a plan that shows where your marketing money should go
Start with a free website evaluation and we'll show you where your current marketing is working and where it isn't.
It's free and there's no obligation.