Product and category page optimisation
We improve titles, copy, internal links and structured data on the pages that make you money.
SEO for e-commerce and B2B
SEO that grows sales and leads
We help online stores and B2B companies win buyer-intent search traffic, then report on the revenue it brings in.
Who it's for
Built for online stores, and for B2B companies too
E-commerce
If you sell on Shopify, WooCommerce or a custom platform, your category and product pages are where search traffic becomes orders. We focus on the pages that carry revenue, fix the technical issues that hold large catalogues back and give your site a structure that helps Google understand what you sell.
B2B
If you sell to other businesses, a few qualified enquiries can be worth more than thousands of casual visits. We target the searches your buyers make when they're ready to talk, build service pages that answer their questions, and track which pages produce leads.
What's included
What our SEO service includes
Technical SEO for Shopify, WooCommerce and large catalogues
We fix crawl and indexing problems, duplicate URLs from filters and variants, and slow pages.
Site structure and internal linking
We organise your site so customers and search engines reach your priority pages in fewer clicks.
Buyer-intent keyword research
We choose keywords for commercial intent first, so the traffic you gain is more likely to buy or enquire.
Content that supports sales
Buying guides, comparison pages and service pages that answer real buyer questions and lead to a next step.
Revenue and lead tracking
We set up or check GA4, Search Console and conversion tracking so you can see what organic search earns you.
How we measure success
How we measure SEO success
We report on the numbers that matter to your business, then use search data to explain what's driving them.
What we report on
These are how we judge our work.
- Organic revenue: sales attributed to organic search in your analytics
- Leads from organic search: form fills, calls and demo requests from people who found you on Google
- Cost per lead or acquisition: what each lead or customer from SEO costs, based on your investment
- Return on investment: organic revenue or pipeline value compared with what you put into SEO
Supporting signals
Useful, never the goal on their own.
- Rankings for target keywords
- Organic traffic to commercial pages
- Search Console impressions and click-through rate
These help explain why the business numbers move.
Want the detail? Read how we measure SEO ROI.
How it works
How it works
Free website evaluation
We review your site, search visibility and tracking, and show you where the biggest opportunities are.
Plan and priorities
We agree targets with you and build a plan around the pages most likely to drive sales or leads.
Fix, build and optimise
We work through technical fixes, page improvements and new content in order of likely impact.
Report and refine
You get regular reports on revenue, leads and cost per lead, and we adjust the plan based on the data.
FAQ
Frequently asked questions
How long does SEO take to show results?
It depends on your site's starting point, your competition and how quickly changes can be made. Some technical fixes can show an effect sooner, while competitive keywords usually take longer. After the free evaluation we'll give you a realistic view for your site.
Do you work with Shopify and WooCommerce stores?
Yes. We work with Shopify, WooCommerce and other e-commerce platforms. Each one has its own limits, so we plan changes around what your platform allows and work with your developer where code changes are needed.
Can you work with UK or US companies from South Africa?
Yes. South Africa is one to two hours ahead of the UK, so our working days largely overlap. For US clients we schedule calls in the shared hours, and day-to-day work runs on email, video calls and shared reports.
What is the difference between e-commerce SEO and B2B SEO?
E-commerce SEO focuses on category and product pages and the technical health of large catalogues, and is measured mainly in sales and revenue. B2B SEO targets fewer, higher-intent searches and strong service pages, and is measured in qualified leads and cost per lead.
More services
Explore our other services
Find out what SEO could do for your revenue
Book a free website evaluation and we'll show you where your site is missing sales and leads, and what to fix first.
It's free and there's no obligation.